What does ‘making a difference, not a profit’ really mean?

  • making a difference, not a profit is not just our slogan – It captures our philosophy
  • It means we measure our success in the difference we make, not the profit
  • We call it ‘MADNAP’ and here are some examples of MADNAP in Action

Business Model

As a charity, we do not have dividends or external shareholders expenses. We strictly control our costs, but choose to make a low operating margin and re-invest all surplus funds to meet charitable objectives and into additional services.


Local Authorities receive a much deeper and broader range of services for equivalent fees paid to other companies. Not only is this much better value to Local Authorities, we believe it improves the chances of better outcomes.


We want all our staff to be ‘trained so they may leave, but choose to stay’ (This is one of Fair Ways values). Fair Ways continually invests in staff benefits, extensive internal training and external education. Fair Ways have an empowered staff representative group, with direct impact on business strategy planning and succession.

Charity Challenge

Each year Fair Ways Foundation holds a Charity Challenge where staff and external volunteers participate. The 2015 ‘Solent for Syria’ challenge aimed to fill a shipping container with aid and deliver this to Syrian children. This challenge was completed in just 8 weeks and provided over £50,000 of specific aid which was transported to and distributed in Syria.

Fair Ways Slogan-s